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post #1 of 11 (permalink) Old 11-06-2012, 02:55 PM Thread Starter
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** Forum Members Feedback Needed. Time to Chime in. **

This post is to HELP all the Site Sponsors/Vendors with good feedback from You The Forum Members.

What Drives your Purchase Decisions ?

What's important to you when purchasing from a company ?

Please leave company names off your post.
We don't want it to turn into a " " Joe's Bike Shop is awesome " "Joe's Bike shop sucks "
This Thread is supposed to be helpful for ALL the SiteSponsors/Vendors.by letting us know more about the Forum Members. What influences you to purchase from a company. What's important to you. And what's not.

Here is a Quick List of Key Points that most people consider when making a Purchase.

1) PRICE - Obviously with the current economy this is going to be first on everyone's List.
So Lets just assume, that everyone will put that 1st on their list.

That being said, Take a second and Post up.....in Order of Priority....... OF These Most Common Key Points (Other than #1 Price) , :Which ones come first on your list..

Which ones are important to you.? Top of your List

Which ones are not that important. ? Lower on your list.

We have put them in RANDOM ORDER. But, you can arrange them in whatever priority they are to you.
And of course post comments.

- Answers their phones when they are open ---- (Not saying every company can have a full sales staff and a bunch of dedicated Sales lines, so that you never get voicemail. That is Rare. But, Key point being, MOST of the time when you call, someone answers the phone. Nothing more annoying that Not being able to get someone to answer the phone, no matter what time of the day you call. )

- Replies to your emails in a timely manner ----- (Again, not saying every company can have a dedicated staff to do nothing but reply to emails 24/7. Key point being, MOST of the time when you email them during "NORMAL BUSINESS HOURS" you get a reply within an hour. Not 2 days later, or even worse no reply at all. )

- FREE Shipping ---- (Key Point : FREE SHIPPING)

- Knowledgeable Sales Staff ---- ( Key point : The person taking your order, knows the products, knows the bikes, knows what should fit, and what probably won't. Has 1st hand experience with the products your considering... We have all experienced what it's like to ask someone about a product, and they have no idea what it is, or what it does. All they do is sell it )

- A Real Store with a Physical Address and a phone number ---- ( Key Point :You know they are going to be there for the long haul. Not a "here today, gone tomorrow". There is nothing worse than seeing a PO BOX as the company's Physical address. Or no phone number listed, instead a.. "Email is Preferred method of contact ".

- Tracking numbers sent as soon as your product shipping ---- (Key point : They just email it to you automatically. That way you can track it, and you know when it will be arriving. You don't have to call or email and ask for it. Or worse your told. " You cannot get a tracking number until at least 14 days after your order..? WTF? )

- Repeat Customer Discount or Customer Loyalty Discount ---- (Key Point : In some form or another the company appreciates your continued business and gives you something extra for sticking with them. Either Store Credit, or Extra Discounts...etc.. )

- Order Status Updates ---- (Key point : As soon as you place your order, you are confident it will be processed quickly. Otherwise the company will email and/or call you immediately, to inform you of any delays and let you decide to continue or cancel or change order)

- Informative Website (Key point : Lots of information on the specific products, and Details Photos. Not just a "Here's the part, and here's the price. with a generic photo or no photo at all )

- Fast Shipping ---- (Everyone wants their stuff, Yesterday. Unfortunately, that's impossible. :-) But, you expect it to get to you quickly 2-5 days in most cases.. Not 2-3 weeks later. Unless your notified it's on back order.)

- Tech Support/Customer service that you can call and get Answers ---- (Key point : They don't just take orders. They can give you important information that helps you make an informed decision on what your buying. ie.. (will this fit my bike.? What do I need.?? Will this product work with That product. Are they compatible ? What size Sprockets do I need. How Fat of a Tire can I squeeze on my Rim )

AGAIN, please leave ALL company names off your post.

You're welcome to give past experiences you have had and how it has changed the way you make your decision. That's what we are looking for. Not a Bash fest on anyone or a HYPE Fest on anyone.


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post #2 of 11 (permalink) Old 11-06-2012, 03:03 PM
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If the shipping was free for UPS Ground (like with Amazon.com for purchases over $25), I would be more likely to use them.


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post #3 of 11 (permalink) Old 11-06-2012, 03:17 PM
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Since I'm up here in CANADA, international shipping costs is very important to me and one of the primary factors I consider when I buy from most online vendors, since I almost always order from the US due to lower prices. If they had free shipping to Canada or very reasonable shipping with no border tax problems/issues, then it's a HUGE plus.

Price obviously as well.

Quality of product goes hand-in-hand for price. I'd rather spend a little more for quality than just get the basic thing that may not last as long or may not be as useful for my needs.
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post #4 of 11 (permalink) Old 11-06-2012, 10:51 PM
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being that i am a middle man when it comes to parts purchases, its primarily up to my customer to decide what they want. from then, mainly depending on quality, fitment, support and overall effectiveness is where i will start to tweak THEIR parts list if need be.

most times, if money is no object for my customers, i suggest only good shit because, well, its good. and i'll be damned if i'm gonna build something with junky shit thats going to blow up after a few laps on the track or a couple hundred hard mountain miles. typically i specialize in motors, so i gotta have something that simply works. i have had guys who wanted brand X and i end up (either from negative experience or reading up on the company and their customers) steering them away. it doesn't happen often, which i don't mind, ( means theres not alot of junk on the market) but it still sucks that sometimes i have to be like "meh.. they're not all that". even if at one time they were.

thats about all i got now.

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post #5 of 11 (permalink) Old 11-06-2012, 11:16 PM
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An easy to use website with enough information I don't need to contact someone to figure out exactly what I need. Most of my shopping seems to happen LATE at night, and I don't want to wait for someone to maybe answer an e-mail the next day to confirm model number. I want the website well organized and easy to use.

Of course I'm generalizing from a single example here, but everyone does that. At least I do.

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post #6 of 11 (permalink) Old 11-06-2012, 11:24 PM
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Communication and promptness. I don't expect super human speed but I do like a steady stream of communication.

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post #7 of 11 (permalink) Old 11-06-2012, 11:32 PM
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Customer Service. Period.
i get the shits of being put through to an automated telephone call. let me just speak to a real person so i can explain what i want/need without dicking around and wasting my time.

Originally Posted by prs View Post
So WTF did your ass do today?
“Well, I was out until 0330 and I came home and ate a DD, then I beat off and passed out with splooge all over me. Then I got up at 1100 and started drinking beer.”
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post #8 of 11 (permalink) Old 11-07-2012, 12:00 PM Thread Starter
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Great feedback guys.


HardRacing.com - 704-799-2192
OHLINS Premier Dealer_
Great Prices, Tech.Support, Full Staff of Sales Reps, Fast WORLD WIDE Shipping, Large Inventory and Excellent Customer Service.
Become a FAN & And get Exclusive SMOKIN' Deals..
Celebrating our 16th year in business
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post #9 of 11 (permalink) Old 11-07-2012, 12:17 PM
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customer service/educated salesmen
free shipping
minimal bs/delays although understandable to an extent.

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post #10 of 11 (permalink) Old 11-07-2012, 03:18 PM
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I think everything listed is important, but here are the key factors I like to see:

-Friendly and knowledgeable staff. I like the ones who understand the products, can offer advice or help, and will actually talk with you (even just general chit chat) as opposed to taking the money and running
-Order updates. I like knowing where everything is in the process, when the order shipped (with tracking), and even keeping a record of purchases made to date.
-Quick replies to e-mails is key (especially for the impulse buyer such as myself!)
-Free shipping is a big plus, but more than that for me is options. I would rather have the choice of different options (next day, 2 day, ground) with reasonable costs than flat rate free shipping with no idea of ETA
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