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i think its shoe e. now how do u pronounce suomy or what ever it is.
 

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The rep for Shoei that handles local displays and such and goes to all the Shoei hospitality locations at race days and such, and gets his paychecks FROM Shoei says it SHOW-ee.

sue-AH-me, AH-krah-POH-vik. According to people that work for those companies, and the Akrapovic website.
 

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is shoei a japanese brand? IF so, the Show - ee is correct.

otherwise they would have spelt it shuei.

two different syllables for different sounds.

sho and shu

e and i are two separate 'syllables' again if it's japanese.
 
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